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Emphasizing creativity and strategic security. Emerging strengths in Poland’s IT job market.

The digital era has made tech solutions accessible to everyone, and turned them into a commodity. In such circumstances, creating and delivering value by rapidly deploying new technologies to scale has become a key driver in ensuring the growth and competitiveness of a modern business.

Despite challenging market conditions which we’ve been observing since 2023, investment in frontier technologies is becoming a growing trend. Leveraging AI, machine learning, and automation has been recognized as an important accelerator, not only in optimizing processes and increasing productivity but also revealing new opportunities and applications through the immense processing power and speed these technologies have to offer.

Looking back over the last two decades, IT services, such as software development and tech consulting, has grown twice as fast as the world’s economy, creating jobs at six times the rate of the global economy, according to World Bank. In 2023 alone, Poland’s export of ICT services accounted for 15.2% of the country’s total export of services, exceeding USD16 billion. This growth is expected to continue, driven largely by further investments in high-tech in the United States, and accelerated by the EU Digital Decade Programme which aims to not only invest directly in modern technologies but also to double the EU’s current ICT workforce by 2030.

However, as demand for highly qualified professionals will be increasing globally (in EU +11 million by 2030), Poland faces competition from low cost offshore markets such as India and Mexico. The continued global pressure on increasing operating costs will remain and will drive further digital transformation. As a consequence, the demand for traditional programming, basic IT roles and functions — many of which can be automated —will decline.

On a positive note, this shift presents new opportunities for Poland’s already globally recognized and highly skilled workforce. The focus will move toward creative, high-complexity and high tech roles. Thanks to Poland’s EU membership, the country will be well-positioned to target sectors that require stringent intellectual property protection and strategic security, particularly in industries sensitive to data security and know-how erosion.

Awareson research shows that over 72% of the companies surveyed predicted that they would launch new projects in the next 12 months with over 45% want to hire new IT professionals. Similar dynamics can be seen in the broader modern business services sector. The ABSL Annual Report 2024 stated that over 74% of companies intended to introduce transformation strategies in the coming year, with automation, standardization, and the expansion of AI identified as the top three drivers. Furthermore, World Economic Forum research highlights that most macrotrends including the adoption of new and frontier technologies, are expected to have a net positive effect on global employment, although this will be partially offset by job displacement due to automation and the simplification of legacy, and manual processes.

These changes will inevitably reshape the employment structure within the sector and across the entire job market, demonstrating spikes in demand for strong technological skills, analytical reasoning and innovative problem-solving competencies. In parallel, recognizing the increasing value of socio-emotional skills such as emotional intelligence, communication, storytelling as well as leadership and social influence are all critical in further driving transformations.

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